At GOOD PEOPLE Chartered Accountants, we specialise in providing exceptional CFO advisory, business and tax services tailored to the unique needs of Start-ups and Small-to-Medium Enterprises (SMEs).
Braun Kim, our Principal, is an experienced CFO and Chartered Accountant. He was a CFO of Australian fintech start-ups and held various senior finance roles in financial services firms, private-equity-backed company and multinational corporation throughout his career. In these senior leadership roles, he was instrumental in driving business scaling & growth, managing corporate accounting & finance, and overseeing tax functions.
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With his leadership, GOOD PEOPLE Chartered Accountants bring extensive commercial expertise and industry knowledge to help your business thrive.
We do better for Underserviced Start-ups & SMEs
We identified a significant gap in the accounting & tax services available to Start-ups and SMEs. Many Start-ups and SMEs are underserviced due to lack of commercial insight and expertise from their accountants who have never worked as a CFO of a business.
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WE ARE DIFFERENT.
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We provide more than just traditional accounting & tax services to you. We bring wealth of actual CFO experiences & insights to you and as your CFO, provide strategic commercial advices and high-quality business services that empower your business to succeed and grow.
We help Every Aspect of Your Business
We have BETTER and DEEPER understanding of your unique challenges in starting and scaling businesses. Our services are designed to support you BETTER during your entire business lifecycle; from launch through growth and, ultimately, exit. We offer DEEPER commercial insights and leadership for your business growth. Our expertise spans:
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• Comprehensive CFO services (virtual and part-time CFO)
• Strategic tax planning and advisory
• Cash flow optimisation and management
• Corporate strategy development
• Business planning, budgeting and forecasting
• Profitability enhancement strategies
• Strengthening balance sheet
• HR advisory and team upskilling
• Capital and debt raising
• Connecting with strategic investors (Private Equity and Venture Capital)
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We bring practical, commercial insights honed from years of experiences in leading business transformations and growth. As your Good Partner, we are dedicated to helping you navigate critical decisions, overcome growth pains, and achieve lasting success.
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