

Our Differences
We found that many Startups and SMEs are frustrated with low quality and level of services from their accountants.
GOOD PEOPLE Chartered Accountants are not your average accountants. Our experienced CFO and Chartered Accountant have track records within Australian fintech start-ups, private-equity-backed company, financial services firms and multinational corporation. Equipped with the extensive experiences, we offer you BETTER and SMARTER services that you deserve.
No Growth Insight?
Many accountants do not have experience in scaling up businesses within commercial sectors and as a result, they can’t provide the strategic growth guidance you need. Scaling businesses requires commercial insights and expertise from an experienced CFO who has actual experiences in managing business growth in the past.
Poor Tax Planning?
Many accountants provide subpar tax advice, missing out on opportunities for legitimate tax savings due to their lack of expertise.
Lack of Commitment?
Many accountants don’t invest their time in understand clients' business needs, leaving clients to make uninformed decisions until minor risks become major problems.
Slow in Response?
Many accountants delay in answering clients’ questions and it is another common frustration by clients. Slow responses by accountants can lead you to make unguided or uninformed decisions and those can hurt your business and operations significantly.
Missing Dealines?
Many accountants struggle to meet deadlines for their clients. Missing reporting deadlines leads to penalties and interest charges that could have been avoided with proactive support. Or it could lead you to miss your major commercial opportunities.
Superior Growth Insight!
Our team held various commercial leadership roles such as CFO and have extensive experiences in scaling-up of businesses. We deeply understand your challenges coming from business growth and offer comprehensive CFO services with commercial insights such as:
-
Managing cash flow
-
Enhancing profitability
-
KPI reporting
-
Business planning, budgeting & forecasting
-
Corporate strategy development
-
Business & HR advisory
-
Capital & debt raising by connecting you with strategic investors
Proactive Tax Planning!
Our proactive tax planning identifies ways to minimise your tax liabilities legally and efficiently. We provide clear & actionable advice that helps you maximise your savings.
High Commitment & Care!
We invest our time in your business so that we can fully understand your needs & objectives. We don’t just work for you – we work with you. We schedule regular check-ins and strategy sessions to ensure we are always aligned with your interests and objectives.
Highly Responsive!
We commit to being responsive and easily accessible to all our clients. We ensure that your questions and concerns are addressed promptly so that you can make informed & timely decisions.
Meeting Deadlines!
We take your deadlines seriously. We ensure that all reporting and compliance obligations are met on time, every time. We track key dates and provide reminders to you well in advance, so you are always prepared.